[1]
Adi, M.T., Nuralam, I.P. and Wiyata, W. 2026. Enhancing Value Co-Creation through Artificial Intelligence-Based Personalization among Generation Z Traveloka Users . Journal of Economics, Entrepreneurship, Management Business and Accounting. 4, 4 (Jul. 2026), 1081–1098. DOI:https://doi.org/10.61255/jeemba.v4i4.1236.