Dewantara, H., Hafish, M., Pranata, M.A. and Fitriah R, U. 2024. The Impact of Innovation Strategies on Competitive Advantage: The Role of Students in the Digital Creative Industry during Industry 5.0. Journal of Economics, Entrepreneurship, Management Business and Accounting. 2, 2 (May 2024), 77–83. DOI:https://doi.org/10.61255/jeemba.v2i2.358.