Desi Rahma Nuri, Nurkodri, M. S., Ahmad Edi Saputra, & Riki Saputra. (2026). Intuitive Pricing Heuristics and Fiqh Muamalah Boundaries in Traditional Retail: A Multi-Site Qualitative Study. Journal of Economics, Entrepreneurship, Management Business and Accounting, 4(5), 2233–2249. https://doi.org/10.61255/jeemba.v4i5.1635