Desi Derina Yusda, Mochamad Syafii, & Restia Christianty. (2026). Human Touch in AI Marketing: A Qualitative Synthesis of Brand Authenticity for Generation Z in Indonesia. Journal of Economics, Entrepreneurship, Management Business and Accounting, 4(4), 2002–2015. https://doi.org/10.61255/jeemba.v4i4.1930