Prayoga, I. M. S., Astiti, N. P. Y., Usadi, M. P. P., Putri, N. P. D., & Sukadeni, N. N. (2026). How AI-Enabled Interactions Shape Sustainable Purchase Intention: A Dual-Pathway Model of Trust and Message Relevance. Journal of Economics, Entrepreneurship, Management Business and Accounting, 4(6), 577–602. https://doi.org/10.61255/jeemba.v4i6.1994