ADI, M. T.; NURALAM, I. P.; WIYATA, W. Enhancing Value Co-Creation through Artificial Intelligence-Based Personalization among Generation Z Traveloka Users . Journal of Economics, Entrepreneurship, Management Business and Accounting, [S. l.], v. 4, n. 4, p. 1081–1098, 2026. DOI: 10.61255/jeemba.v4i4.1236. Disponível em: https://journal.diginus.id/JEEMBA/article/view/1236. Acesso em: 6 aug. 2026.