WAHYUDYONO, E.; SUMARWAN, U.; SAFARI, A. Marketing Mix Factors Associated with Online Purchasing Behaviour for Printed Books: Evi-dence from Actual Transaction Data. Journal of Economics, Entrepreneurship, Management Business and Accounting, [S. l.], v. 4, n. 5, p. 164–176, 2026. DOI: 10.61255/jeemba.v4i5.1658. Disponível em: https://journal.diginus.id/JEEMBA/article/view/1658. Acesso em: 24 aug. 2026.