DESI DERINA YUSDA; MOCHAMAD SYAFII; RESTIA CHRISTIANTY. Human Touch in AI Marketing: A Qualitative Synthesis of Brand Authenticity for Generation Z in Indonesia. Journal of Economics, Entrepreneurship, Management Business and Accounting, [S. l.], v. 4, n. 4, p. 2002–2015, 2026. DOI: 10.61255/jeemba.v4i4.1930. Disponível em: https://journal.diginus.id/JEEMBA/article/view/1930. Acesso em: 26 oct. 2026.