PRAYOGA, I. M. S.; ASTITI, N. P. Y.; USADI, M. P. P.; PUTRI, N. P. D.; SUKADENI, N. N. How AI-Enabled Interactions Shape Sustainable Purchase Intention: A Dual-Pathway Model of Trust and Message Relevance. Journal of Economics, Entrepreneurship, Management Business and Accounting, [S. l.], v. 4, n. 6, p. 577–602, 2026. DOI: 10.61255/jeemba.v4i6.1994. Disponível em: https://journal.diginus.id/JEEMBA/article/view/1994. Acesso em: 1 nov. 2026.