LOUIS UTAMA; ELVIANA. When Animosity Becomes Action: Understanding McDonald’s Boycott in Indonesia . Journal of Economics, Entrepreneurship, Management Business and Accounting, [S. l.], v. 4, n. 4, p. 95–112, 2026. DOI: 10.61255/jeemba.v4i4.856. Disponível em: https://journal.diginus.id/JEEMBA/article/view/856. Acesso em: 9 jun. 2026.