Umar, Umar, Ria Amelinda, and Shofi Yogi Fajriyah. 2026. “Human Capital and Institutional Sustainability in Regional Development: Brand Equity and Communication Strategies for Sustainable Higher Education Recruitment”. Journal of Economics, Entrepreneurship, Management Business and Accounting 4 (5):1246-68. https://doi.org/10.61255/jeemba.v4i5.1712.