Haeril, Indrayani Nur, and Hamka. 2026. “Transformation of the Business Strategy Model of the MSME Industry in Makassar City Through a Digital Marketing Approach: A Mixed Methods Study”. Journal of Economics, Entrepreneurship, Management Business and Accounting 4 (5):1059-74. https://doi.org/10.61255/jeemba.v4i5.1934.