Wahyudyono, E., Sumarwan, U. and Safari, A. (2026) “Marketing Mix Factors Associated with Online Purchasing Behaviour for Printed Books: Evi-dence from Actual Transaction Data”, Journal of Economics, Entrepreneurship, Management Business and Accounting, 4(5), pp. 164–176. doi: 10.61255/jeemba.v4i5.1658.