Violinda, Q., Hadi, D. P. and Sari, R. E. D. (2026) “Green Innovation and Competitive Advantage in MSMEs: An NRBV-Based Conceptual Framework on the Institutionalization of Sustainable Practices ”, Journal of Economics, Entrepreneurship, Management Business and Accounting, 4(5), pp. 1715–1740. doi: 10.61255/jeemba.v4i5.1764.