Adi, M. T., I. P. Nuralam, and W. Wiyata. “Enhancing Value Co-Creation through Artificial Intelligence-Based Personalization Among Generation Z Traveloka Users”. Journal of Economics, Entrepreneurship, Management Business and Accounting, vol. 4, no. 4, July 2026, pp. 1081-98, doi:10.61255/jeemba.v4i4.1236.