Journal of Economics, Entrepreneurship, Management Business and Accounting

“I'm Gen Z—Can I Buy a House?” The Moderating Role of Sharia Risk Tolerance and Islamic Financial Planning in Homeownership Intention Models

2026-04-29T12:42:01+00:00

Purpose – This study aims to investigate the impact of the reality of the gig economy, especially income volatility and the intensity of freelance work on the interest in home ownership among Generation Z and analyze the role of Islamic financial literacy and Islamic risk tolerance as protective mechanisms (moderation) amid economic uncertainty.

Design/methodology/approach – Using a quantitative explanatory approach, primary data were collected through questionnaires from 160 Generation Z respondents who work as freelancers (gig workers) and are homeless, drawn through purposive sampling. The data were then analyzed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method using SmartPLS 4.0 software..

Finding/Results – The test results demonstrate that access to Islamic financing, gig work intensity, housing affordability, Islamic financial literacy, Islamic consumption orientation, and perceived job security have a positive and significant influence on homeownership interest. Conversely, income volatility has a very significant negative impact on this interest. In terms of direct influence, Islamic financial planning and Islamic risk tolerance do not have a significant effect.

Originality/Value – This research fills a gap in the literature regarding barriers to home ownership for Gen Z gig workers, which has often been overlooked in mainstream economic studies. Its primary contribution lies in empirically testing Sharia Risk Tolerance as a crucial moderating mechanism that effectively neutralizes the negative impact of income volatility on long-term housing decisions.

Digital Marketing Strategy in Increasing Brand Awareness of MSME Local Products

2026-04-28T06:50:41+00:00

Purpose - This study aims to analyze the role of digital marketing strategies in increasing the brand awareness of local MSME products in the digital era and to provide effective strategy recommendations for business actors.

Methodology - This study uses a descriptive qualitative approach by collecting data through in-depth interviews, observations, and documentation of MSME actors selected through purposive sampling. Data analysis was conducted using the Miles interactive model, with validation through the triangulation of sources and methods.

Finding - Digital marketing has been proven to significantly contribute to increasing the brand awareness of MSMEs through five key elements: quality visual content, consistency of publications, active consumer interaction, use of digital platform features, and customer testimonials. Storytelling and product education approaches have also been proven to be more effective in increasing engagement than conventional promotions. However, limitations in digital literacy, technical capabilities, and time management remain major obstacles.

Originality - This study integrates visual content analysis, branding consistency, interactivity, and storytelling as a qualitative framework for MSME digital marketing strategies and emphasizes digital human resource capacity building as a key factor for its successful implementation.

Joint Cost Allocation in Determining the Cost of Production in a Small Concrete Manufacturing Enterprise

2026-04-26T21:45:26+00:00

Purpose: This study examines the role of joint cost allocation in determining the cost of production in a small concrete manufacturing enterprise. Accurate cost calculation is essential because it influences pricing decisions, profitability, and business continuity.

Design/methodology/approach: This study uses a descriptive qualitative approach. Data were collected through interviews, observation, and documentation involving the business owner and production workers. The analysis focuses on raw materials, direct labor, manufacturing overhead, and the allocation of joint costs across products.

Findings/Results: The findings indicate that the company does not fully include several production cost components, particularly mixing labor and overhead costs such as electricity, fuel, and equipment depreciation. As a result, the reported cost of production is lower than the actual cost. Recalculation with proper joint cost allocation provides more accurate production cost information.

Originality/Value: This study shows that proper joint cost allocation is important for improving cost accuracy in small manufacturing enterprises. More accurate production cost information can support better pricing, stronger financial management, and more sustainable business decisions

Capital Expenditure and Environmental Disclosure: Profitability’s Role in Driving Financial Performance

2026-04-09T02:58:20+00:00

Purpose – This study investigates financial performance determinants, focusing on capital expenditure (capex) and environmental management accounting practices in cost allocation and disclosure, with profitability acting as a mediating variable.

Design/methodology/approach – A quantitative approach was applied using secondary data from 30 property and real estate companies listed on the Indonesia Stock Exchange (IDX) during 2021–2023. Data analysis employed the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method to assess both direct and mediating relationships.

Finding/Results – The results reveal that capex and environmental disclosure do not significantly affect financial performance. Moreover, profitability fails to mediate the relationship between capex, environmental disclosure, and financial performance. These findings highlight that investments in capital and environmental initiatives may require a longer-term horizon before influencing profitability and financial performance.

Originality/Value – This research introduces a novel perspective by integrating capex and environmental disclosure into one analytical framework and testing profitability as a mediator in the Indonesian property sector context, which remains underexplored.