https://journal.diginus.id/JEEMBA <p><strong>JEEMBA (Journal of Economics, Entrepreneurship, Management Business and Accounting)</strong> is published by Sakura Publisher periodically (every four months), namely every January, May and September, with the aim of disseminating the results of research, assessment, and development in the fields of economics, entrepreneurship, business management and accounting, especially in the fields of accounting, management, capital markets, business law, taxation, information systems, and other economic and financial fields. Articles published in JEEMBA can be in the form of Research Articles and Conceptual Articles (non-research). JEEMBA has an ISSN number <strong>e-ISSN 2975-3168</strong> and <strong>p-ISSN 2985-3222</strong>.</p> CV. Sakura Digital Nusantara en-US Journal of Economics, Entrepreneurship, Management Business and Accounting 2985-3222 https://journal.diginus.id/JEEMBA/article/view/562 <p>Unemployment is a major problem in Indonesia. This occurs because Indonesia is a country with a relatively high population growth rate, which affects the competition for job opportunities. One effective way to address the unemployment issue is to create or increase the number of entrepreneurs. This study aims to determine the direct and indirect effects of Entrepreneurial Education, entrepreneurial motivation, and entrepreneurial attitude on entrepreneurial success. This research uses a descriptive explanatory quantitative approach that describes the relationships among variables with a population of 128 students. The sampling technique employed is Proportional Random Sampling, which involves 128 students from the Entrepreneurship Program at Makassar State University. The research results show that both directly and indirectly, entrepreneurial education, entrepreneurial motivation, and entrepreneurial attitude have a significant effect on entrepreneurial success. Based on the results of this study, it can serve as a source of information or a reference for educators or lecturers to guide and mentor students regarding the development of entrepreneurial skills. It is hoped that students will deepen their skills related to business management so that they are not only focused on the products produced but are also capable of marketing activities and making decisions based on business evaluations with the goal of developing the business. Additionally, for future researchers, it is recommended to delve deeper and expand this study in terms of variables and the development of research methods</p> Hajar Dewantara Soussou Raharimalala Copyright (c) 2025 Hajar Dewantara, Soussou Raharimalala https://creativecommons.org/licenses/by-sa/4.0 2025-01-31 2025-01-31 3 1 1 10 10.61255/jeemba.v3i1.562 https://journal.diginus.id/JEEMBA/article/view/563 <p>Fashion is a form of self-expression that reflects a person's identity, lifestyle, and social status. In addition to being a basic need, fashion is also a means of visual communication that allows individuals to express their personality, aesthetic preferences, and cultural affiliations. Along with the development of technology, especially through online platforms and social media, fashion is also increasingly accessible to various groups, including the younger generation (generation z), who are heavily influenced by influencers and digital trends. Therefore, fashion is now not only related to the style aspect, but also to the ever-evolving social, cultural, and economic dynamics. One way to understand the dynamics of the behavior of the younger generation in the fashion industry is to look at the role of digital marketing, especially through influencer marketing and marketplace platforms. This study aims to determine the direct and indirect effects of influencer marketing, marketplace platforms, consumer motivation on online fashion purchase interest. This study uses a quantitative approach of the Descriptive Explanatory type that describes the relationship between variables with a population of 114 Generation Z. The sampling technique used Proportional Random Sampling totaling 80 generation z students. The results of the study show that directly and indirectly influencer marketing, marketplace platforms, consumer motivation have a significant effect on online fashion purchase interest. Based on the research that has been conducted, it is expected to enrich the understanding of Generation Z digital consumer behavior and contribute to the development of more relevant and impactful marketing strategies for the online fashion industry and provide practical benefits for marketers and brands in developing the right marketing strategies.</p> Muhammad Aqshel Revinzky Andreas Recki Prasetyo Camelia Rizki Agrina Rd. Rifqi Dwisanto Joval Ifghaniyafi Farras Copyright (c) 2025 Muhammad Aqshel Revinzky, Andreas Recki Prasetyo, Camelia Rizki Agrina, Rd. Rifqi Dwisanto, Joval Ifghaniyafi Farras https://creativecommons.org/licenses/by-sa/4.0 2025-01-31 2025-01-31 3 1 11 22 10.61255/jeemba.v3i1.563 https://journal.diginus.id/JEEMBA/article/view/564 <p>High unemployment rates in Indonesia necessitate creative solutions, with entrepreneurship being a key driver of job creation. University students, as prospective graduates, have a crucial role to play in this endeavor. This study investigates the influence of self-efficacy and social support on entrepreneurial intention among students, with entrepreneurial motivation as a mediating variable. Employing a quantitative approach with an explanatory descriptive design, the study population comprised all students (128) in the 2023 Entrepreneurship Study Program at the Faculty of Economics and Business, Universitas Negeri Makassar. A sample of 118 students was selected through proportional random sampling. Data were collected using an online questionnaire via Google Form and analyzed using SPSS version 27. The results indicate that self-efficacy significantly influences entrepreneurial motivation but not entrepreneurial intention directly. Social support did not significantly influence either entrepreneurial intention or motivation. Entrepreneurial motivation significantly influenced entrepreneurial intention. Furthermore, self-efficacy had a significant indirect effect on entrepreneurial intention through entrepreneurial motivation, while social support did not.</p> Andika Isma Salim Diarra Copyright (c) 2025 Andika Isma, Salim Diarra https://creativecommons.org/licenses/by-sa/4.0 2025-01-31 2025-01-31 3 1 23 34 10.61255/jeemba.v3i1.564 https://journal.diginus.id/JEEMBA/article/view/565 <p>This study aims to analyze the effect of the Ear of Missing Out (FOMO) phenomenon and the social media usage on entrepreneurial interest through entrepreneurial motivation in students of the Faculty of Economics and Business, Universitas Padjadjaran. FOMO that develops in the digital era through social media can affect the way students view entrepreneurial opportunities, both positively and negatively. This study used a quantitative approach with Proportional Random Sampling technique, involving 112 respondents from various study programs at the Faculty of Economics and Business Universitas Padjadjaran. Data were collected using a digital-based closed questionnaire with a Likert scale, which was then analyzed using the SPSS version 23 application, through descriptive statistical analysis, classical assumption tests, and path analysis. The results of this study are expected to provide insight into the relationship between FOMO, social media, motivation, and entrepreneurial interest, and contribute to the development of strategies to increase entrepreneurial interest among students. It is expected that the results of this study can encourage students to be more active in entrepreneurship as agents of change, create new jobs, and have a positive impact on the local and national economy.</p> Zidny Ilma Hasan Muhammad Aqshel Revinzky Copyright (c) 2025 Zidny Ilma Hasan, Muhammad Aqshel Revinzky https://creativecommons.org/licenses/by-sa/4.0 2025-01-31 2025-01-31 3 1 35 45 10.61255/jeemba.v3i1.565 https://journal.diginus.id/JEEMBA/article/view/566 <p>Students, as prospective graduates of higher education, play an important role in creating new jobs. This study aims to determine the effect of the academic environment and Capital Access on the entrepreneurial interest of students at the Faculty of Economics and Business, Universitas Negeri Makassar, with creativity as an intervening variable. This quantitative research uses an explanatory descriptive design with a population of all students of the Faculty of Economics and Business, Universitas Negeri Makassar. A sample of 100 people was taken using a proportional random sampling technique. Data were collected using an online questionnaire via Google Form and analyzed using SPSS version 27. The results showed that the academic environment has a positive and significant effect on students' entrepreneurial interest and creativity. Capital Access has a positive and significant effect on student creativity, but has a negative and significant effect on entrepreneurial interest. Creativity has a positive and significant effect on entrepreneurial interest. The academic environment has a positive and significant effect on entrepreneurial interest through creativity. Capital Access has a positive and significant effect on entrepreneurial interest through creativity.</p> Ilma Wulansari Hasdiansa Andika Isma Hajar Dewantara Copyright (c) 2025 Ilma Wulansari Hasdiansa, Andika Isma, Hajar Dewantara https://creativecommons.org/licenses/by-sa/4.0 2025-01-31 2025-01-31 3 1 46 56 10.61255/jeemba.v3i1.566