Journal of Economics, Entrepreneurship, Management Business and Accounting <p><strong>JEEMBA (Journal of Economics, Entrepreneurship, Management Business and Accounting)</strong> is published by Sakura Publisher periodically (every four months), namely every January, May and September, with the aim of disseminating the results of research, assessment, and development in the fields of economics, entrepreneurship, business management and accounting, especially in the fields of accounting, management, capital markets, business law, taxation, information systems, and other economic and financial fields. Articles published in JEEMBA can be in the form of Research Articles and Conceptual Articles (non-research). JEEMBA has an ISSN number <strong>e-ISSN 2975-3168</strong> and <strong>p-ISSN 2985-3222</strong>.</p> CV. Sakura Digital Nusantara en-US Journal of Economics, Entrepreneurship, Management Business and Accounting 2985-3222 The Effect of Market Risk, Business Risk, and Financial Risk on Stock Returns in Automotive Companies <p>This research aims to determine the influence of investment risk consisting of market risk (X1), business risk (X2), and financial risk (X3) on stock returns (Y) in automotive companies listed on the BEI in 2014-2023 simultaneously and Partial. This research data was obtained from the financial reports of automotive companies listed on the Indonesia Stock Exchange (BEI) and the website. The research sample consisted of 10 automotive companies listed on the Indonesia Stock Exchange for 10 years, namely the 2014-2023 period. The data analysis technique used is descriptive statistical analysis and multiple linear regression analysis using the t test and F test methods. The results of the research show that the market risk variable has a significant negative influence on stock returns, business risk has a significant positive influence on stock returns and financial variables. risk has an insignificant negative effect on stock returns. Meanwhile, simultaneously (F test) the independent variables have a significant influence on the stock return variable. With a determinant coefficient (R2) of 0.111, it shows that 11.1% of the dependent variable on stock returns can be explained by independent variables consisting of market risk, business risk and financial risk and the remaining 88.9% is explained by other variables that are not researched.</p> Hadiansyah Ma’sum Budi Supriatono Purnomo Imas Purnamasari Copyright (c) 2024 Hadiansyah Ma’sum, Budi Supriatono Purnomo, Imas Purnamasari 2024-01-28 2024-01-28 2 1 1 15 10.61255/jeemba.v2i1.288 Building Competitive Advantage: Copra Marketing Strategy with SWOT Analysis Approach <p>The research aims to find out how the Business Marketing Strategy uses SWOT analysis. The research method used in this research is qualitative research with a descriptive approach. The data used are primary data and secondary data. Primary data is obtained from direct observation and from farmers providing information. Researchers collected information directly by conducting interviews. Secondary data was obtained from the community of Tugondeng Village, Herlang Subdistrict, Bulukumba Regency. Based on the results of research analysis using SWOT matrix that combines strengths, weaknesses, opportunities and threats, the matrix can produce four sets of possible alternative strategies. By using SWOT analysis, it can be obtained that copra farmers can take alternative strategies ST, WT, SO and WO. In describing the research results, the SWOT matrix is used by analyzing the internal and external factors carried out by providing an overview of the strengths, weaknesses, opportunities and threats possessed by copra farmers.</p> Halek Mu'min Eliagus Telaumbanua Ridwan Sya’rani Badirun Basir Ilma Wulansari Hasdiansa Copyright (c) 2024 Halek Mu'min, Eliagus Telaumbanua, Ridwan Sya’rani, Ridwan Sya’rani, Ilma Wulansari Hasdiansa 2024-01-28 2024-01-28 2 1 16 28 10.61255/jeemba.v2i1.285 Dynamics of Entrepreneurial Actors: A Study of Economic Conditions and Psychological Capital <p>This study aims to determine the dynamics of entrepreneurs through the reasons why people choose entrepreneurship in Anabanua Village, Maniangpajo Subdistrict, Wajo Regency and the economic conditions of the people of Anabanua Village, Maniangpajo Subdistrict, Wajo Regency from the perspective of psychological capital. This research uses a qualitative method taking the research location in Anabanua Village, Maniangpajo District, Wajo Regency. Determination of subjects and informants in this study is by using the snow ball technique. The data collection techniques used were observation, interviews and documentation. The data analysis technique used is qualitative data analysis. The results showed that the economic conditions of entrepreneurial actors in Anabanua Village, Maniangpajo Subdistrict, Wajo Regency have high psychological capital so that economic conditions in the family have the potential to increase. However, there is one informant who has a psychological capital problem, namely low self-efficacy so that economic conditions in the family have the potential to decline. Factors that are the reason for choosing entrepreneurship in addition to encouragement from parents is also one of the factors of low education levels and entrepreneurs are the backbone of the family who want to prosper the family.</p> Suharto Soni Suardi Eliagus Telaumbanua Andika Isma Copyright (c) 2024 Suharto, Soni Suardi, Eliagus Telaumbanua 2024-01-29 2024-01-29 2 1 29 39 10.61255/jeemba.v2i1.286 Study Determinants of Labor Absorption in Layer Breeder Chicken Farming Sector Businesses <p>This research aims to determine the determinant factors for employment in the laying hen farming sector. In this research, the independent variable is used where (wages X1, productivity X2 and capital X3) and the dependent variable is (labor absorption Y). The aim of this research is to find out whether wages, productivity and capital influence labor absorption in egg-laying chicken farming businesses in Sidrap Regency, which is known as one of the largest egg-laying chicken producing districts in South Sulawesi. The method used is quantitative descriptive. The sample in this research consisted of 85 egg-laying chicken farming business units in Sidrap Regency. Sampling was carried out by taking the entire population considering that the population was less than 100 units. Research data was obtained by distributing questionnaires to 85 respondents. Data analysis was carried out using multiple linear regression. Based on the results of the analysis carried out, it can be seen that wages and capital have a positive effect on labor absorption, while productivity has no effect on labor absorption in egg-laying chicken farming businesses in Sidrap Regency.</p> Himawan Sutanto Ida Ayu Putri Suprapti Iwan Harsono Irwandi Copyright (c) 2024 Himawan Sutanto, Ida Ayu Putri Suprapti, Iwan Harsono, Irwandi 2024-01-28 2024-01-28 2 1 40 46 10.61255/jeemba.v2i1.284 Analysis Determinants of Entrepreneurial Interest in the Traditional Cake Industry <p>This research aims to determine the factors that influence entrepreneurial interest in the traditional cake industry. Empirical study of traditional apang cake entrepreneurs in Datae, Lawawoi sub-district, Watang Pulu sub-district, Sidenreng Rappang district. This research is categorized as Quantitative Descriptive research with a population of 47 kiosks. Data obtained through distributing questionnaires with a Likert scale. The analysis technique used is quantitative analysis and multiple linear regression analysis. The results of the research show that the variables Internal Factors (X1) and External Factors (X2) have a positive and significant effect on Entrepreneurial Interest (Y) in Datae, Lawawoi Village, Watang Pulu District, Sidenreng Rappang Regency. The results of this research can be used as motivation for the community, especially housewives who have an interest in entrepreneurship, to start entrepreneurship in any field to develop creativity and fulfill family life.</p> Jatmiko Wahyu Nugroho Fajriani Azis Hajar Dewantara Andika Isma Copyright (c) 2024 Jatmiko Wahyu Nugroho, Fajriani Azis, Hajar Dewantara, Andika Isma 2024-01-29 2024-01-29 2 1 47 57 10.61255/jeemba.v2i1.289 Exploration of Local Wisdom in Creative Economy Literacy: The Case of Banana Chips Small Business <p>This research aims to explore local wisdom through creative economic literacy in the small banana chip industry in East Luwu Regency. The type of research used is qualitative with the source of informants being 5 people each from small businesses who have different marketing methods in terms of product sales in East Luwu Regency. The data collection technique was carried out in two aspects, namely primary and secondary. The data collected is then processed and analyzed using qualitative descriptive methods, to provide an overview, explanation, understanding and conclusions. The results of the research show that banana chips business actors in East Luwu Regency already understand creative economic literacy with the knowledge they have, they can act or behave in accordance with the knowledge they have gained from the learning process and from training. They run their business with the knowledge they get from the process of selecting raw materials to how they market their products. Potentially, the creative economy industry can be used as an alternative to restore the economic conditions of society which are starting to decline.</p> Iwan Harsono Muh. Yahya Andi Naila Quin Azisah Alisyahbana Rizka Aisyah Nurjannah Copyright (c) 2024 Iwan Harsono, Muh. Yahya, Andi Naila Quin Azisah Alisyahbana 2024-01-30 2024-01-30 2 1 58 66 10.61255/jeemba.v2i1.290 Optimizing the Use of Working Capital in an Effort to Increase Company Profitability <p>This research aims to determine the optimization of the use of working capital in an effort to increase company profitability at PT. Semen Indonesia (Persero) Tbk. This research is quantitative descriptive. The population in this research is the financial statements of PT. Semen Indonesia (Persero) Tbk, and the sample for this research is the financial report of PT. Semen Indonesia (Persero) Tbk for the 2019-2023 period. The data collection technique used is financial ratios, namely liquidity ratios using the current ratio, activity ratios using working capital turnover, and profitability ratios using Net Profit Margin (NPM). The research results show that efficient use of working capital can increase company profitability. The results of data analysis from the assessment of each ratio can be concluded that the liquidity ratio using the current ratio calculation can be said to be quite good during the 2019-2023 period. The activity ratio using working capital turnover calculations is said to be good during the 2019-2021 period, but in the 2022-2023 period the activity ratio is categorized as not good. Profitability ratios using NPM obtained fluctuating results during the 2019-2023 period. The company's NPM in 2019-2021 was efficient, but in 2022-2023 the company's NPM was categorized as inefficient.</p> Dirmansyah Darwin Soni Suardi Salim Diarra Moses Soediro Ivana Grasielda Copyright (c) 2024 Dirmansyah Darwin, Soni Suardi, Sitti Hasbiah, Salim Diarra 2024-01-31 2024-01-31 2 1 67 76 10.61255/jeemba.v2i1.291