Podcast as Road Safety Education Media for Adult Drivers in Indonesia: Development and Effectiveness Using Uses and Gratifications

Authors

  • Azzah Ula Nabillah Yoni Politeknik Keselamatan Transportasi Jalan
  • Brasie Pradana Sela Bunga Riska Ayu Politeknik Keselamatan Transportasi Jalan https://orcid.org/0009-0000-7205-9763
  • Hanendyo Putro Politeknik Keselamatan Transportasi Jalan

DOI:

https://doi.org/10.61255/jupiter.v4i2.1043

Keywords:

Podcast, Road Safety Education, Uses And Gratifications, R&D 4D Model, Educational Media

Abstract

This study developed a podcast titled "SaveDrive ID" as a road safety education medium and evaluated its effectiveness among active drivers in Indonesia. The study employed Research and Development (R&D) using the 4D model (Define, Design, Develop, Disseminate). A needs analysis was conducted with 30 drivers; expert validation was performed by content and media specialists; and effectiveness was measured using Gratifications Sought (GS) and Gratifications Obtained (GO) instruments on 100 drivers at a Pertamina fuel station on Jl. Raya Narogong No. 57, Bogor. Expert validation yielded an overall feasibility score of 85.47%. GS-GO gap analysis showed positive gaps across all four dimensions: cognitive (+10.87%), affective (+8.20%), tension release (+7.87%), and personal integration (+6.00%), with an overall gap of +8.23% and mean GO score of 90.43%, all categorized as Highly Satisfying. Podcast is a viable, flexible, and impactful medium for non-formal road safety education that can reach active adult drivers without the constraints of conventional in-person delivery.

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Published

2025-05-30

How to Cite

Ula Nabillah Yoni, A., Pradana Sela Bunga Riska Ayu, B., & Putro, H. (2025). Podcast as Road Safety Education Media for Adult Drivers in Indonesia: Development and Effectiveness Using Uses and Gratifications. Jurnal Pendidikan Terapan, 4(2), 170–177. https://doi.org/10.61255/jupiter.v4i2.1043

Issue

Vol. 4 No. 2 (2026): Vol 4, No 2 May (2026)

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Articles

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Copyright (c) 2025 Azzah Ula Nabillah Yoni, Brasie Pradana Sela Bunga Riska Ayu, Hanendyo Putro

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