Determinants of Generation Z Long Term Investment Interest Through Digital Literacy, Education and Risk Perception

Andi Mustika Amin; A. Reski Almaida Dg Maccening; Nidrah Nidrah; Fakhirah Husain

doi:10.61255/jeemba.v4i4.1230

Authors

Andi Mustika Amin Universitas Negeri Makassar, Indonesia
A. Reski Almaida Dg Maccening Universitas Negeri Makassar, Indonesia
Nidrah Universitas Negeri Makassar, Indonesia
Fakhirah Husain Universitas Negeri Makassar, Indonesia

DOI:

https://doi.org/10.61255/jeemba.v4i4.1230

Keywords:

Digital Financial Literacy, Digital Financial Education, Digital Risk Perception, Long Term Investment Interest, Generation Z

Abstract

Purpose - This study examines the roles of digital financial literacy, digital financial education, and digital risk perception in shaping Generation Z’s long-term investment interest. The study addresses the gap between the rapid growth of digital investment platforms and the limited financial understanding that supports sustainable investment behavior.

Design/methodology/approach – A quantitative approach with an associative research design was employed. Primary data were collected from 270 Generation Z respondents in Makassar using purposive sampling. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 3.0.

Findings – The results indicate that digital financial literacy, digital financial education, and digital risk perception all have positive and significant effects on long-term investment interest. Financial literacy enhances individuals’ ability to evaluate financial information, financial education strengthens investment readiness, and rational risk perception increases confidence in making long-term investment decisions.

Originality/value – This study demonstrates that Generation Z’s long-term investment interest is shaped by financial knowledge, educational experiences, and digital risk assessment. The findings highlight the importance of strengthening integrated digital financial literacy and education to encourage sustainable investment behavior among young investors.

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