Mapping Mechanism-Focused Digital Impulse Buying Research: A Bibliometric Analysis of Scopus-Indexed Literature, 2009–2026

Henti Nikimawati; Retno Widowati; Nuryakin Nuryakin

doi:10.61255/jeemba.v4i6.1692

Authors

Henti Nikimawati Universitas Muhammadiyah Yogyakarta, Indonesia
Retno Widowati Universitas Muhammadiyah Yogyakarta, Indonesia
Nuryakin Universitas Muhammadiyah Yogyakarta, Indonesia

DOI:

https://doi.org/10.61255/jeemba.v4i6.1692

Keywords:

Digital Impulse Buying, Online Impulse Buying, Bibliometric Analysis, Keyword Co -Occurrence, Consumer Behavior

Abstract

Purpose – This study maps the development and conceptual structure of a defined, mechanism-focused stream of digital impulse buying research associated with electronic word of mouth, online reviews, hedonic motivation, emotional responses, and influencer-related social influence. It examines publication patterns, intellectual and conceptual structures, and emerging research directions within this deliberately delimited literature

Design/methodology/approach – A dataset of 196 English-language journal articles indexed in Scopus (Business, Management and Accounting; Social Sciences; Decision Sciences; and Psychology subject areas) was identified; following manual topical screening to isolate studies substantively situated in a digital purchasing context, a final analytical corpus of 155 articles (2009–2026) was analyzed using bibliometric performance and science-mapping techniques. The analysis examines publication trends, author productivity, source concentration, country and institutional contributions, funding patterns, citation impact, co-citation, bibliographic coupling, and keyword co-occurrence networks.

Findings/Results – Research within this defined stream has expanded substantially since 2020, with China and other Asian countries strongly represented. Prominent research themes include social commerce, hedonic motivation, trust, live-streaming commerce, and influencer marketing, and recent scholarship increasingly emphasizes socially interactive and platform-mediated forms of digital consumption. Overall conceptual connectivity is stable when core impulse-buying variants are harmonized, whereas precise cluster boundaries are partly terminology-sensitive.

Originality/Value – This study provides a longitudinal bibliometric mapping of a deliberately defined, mechanism-focused stream of Scopus-indexed digital impulse buying research. Rather than claiming exhaustive coverage of the broader digital impulse-buying field, it identifies publication structures, conceptual patterns, geographical concentrations, and emerging directions within the specified informational, hedonic, emotional, and social-influence mechanisms.

Abstract views: 2 ,

PDF downloads: 3

Downloads

Download data is not yet available.

References

Abdelsalam, S., Salim, N., Alias, R. A., & Husain, O. (2020). Understanding online impulse buying behavior in social commerce: A systematic literature review. IEEE Access, 8, 89041–89058. https://doi.org/10.1109/ACCESS.2020.2993671

Anoop, T. S., & Rahman, Z. (2024). Online impulse buying: A systematic review of 25 years of research using meta regression. Journal of Consumer Behaviour, 24, 363–391. https://doi.org/10.1002/cb.2418

Bashar, A., Singh, S., & Pathak, V. K. (2023). The influence of culture on impulse buying behavior: A systematic literature review. Brazilian Business Review, 20(4), 465–484. https://doi.org/10.15728/bbr.2022.1221.en

Beatty, S. E., & Ferrell, M. E. (1998). Impulse buying: Modeling its precursors. Journal of Retailing, 74(2), 169–191. https://doi.org/10.1016/S0022-4359(99)80092-X

Chan, T. K. H., Cheung, C. M. K., & Lee, Z. W. Y. (2017). The state of online impulse-buying research: A literature analysis. Information & Management, 54(2), 204–217. https://doi.org/10.1016/j.im.2016.06.001

Chang, H. J., Eckman, M., & Yan, R. N. (2011). Application of the Stimulus-Organism-Response model to the retail environment: The role of hedonic motivation in impulse buying behavior. The International Review of Retail, Distribution and Consumer Research, 21(3), 233–249. https://doi.org/10.1080/09593969.2011.578798

Chen, C.-C., & Yao, J.-Y. (2018). What drives impulse buying behaviors in a mobile auction? The perspective of the Stimulus-Organism-Response model. Telematics and Informatics, 35(5), 1249–1262. https://doi.org/10.1016/j.tele.2018.02.007

Chen, C.-P. (2025). YouTube influencer marketing through parasocial interaction: A dyadic perspective. Journal of Research in Interactive Marketing, 19(3), 460–481. https://doi.org/10.1108/JRIM-02-2024-0112

Chetioui, Y., & El Bouzidi, L. (2023). An investigation of the nexus between online impulsive buying and cognitive dissonance among Gen Z shoppers: Are female shoppers different? Young Consumers, 24(4), 406–426. https://doi.org/10.1108/YC-06-2022-1548

Cuong, D. T. (2026). Using theory of interpersonal behavior to consumers' online impulse buying behavior in social commerce live-streaming: Perceived price's moderating role. Journal of Marketing Analytics, 14(1), 260–273. https://doi.org/10.1057/s41270-024-00352-9

Donthu, N., Kumar, S., Mukherjee, D., Pandey, N., & Lim, W. M. (2021). How to conduct a bibliometric analysis: An overview and guidelines. Journal of Business Research, 133, 285–296. https://doi.org/10.1016/j.jbusres.2021.04.070

Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39–50. https://doi.org/10.1177/002224378101800104

Gong, X., Yee, C. L., Lee, S. Y., Cao, E. Y., & Saif, A. N. M. (2024). Knowledge mapping of impulsive buying behavior research: A visual analysis using CiteSpace. Humanities and Social Sciences Communications, 11, Article 967. https://doi.org/10.1057/s41599-024-03473-9

Huo, C., Wang, X., Sadiq, M. W., & Pang, M. (2023). Exploring factors affecting consumer's impulse buying behavior in live-streaming shopping: An interactive research based upon SOR model. SAGE Open, 13(2). https://doi.org/10.1177/21582440231172678

Karahan, M. O. (2024). Online impulsive buying behavior of mobile site shoppers in Turkey: A mediation analysis. Revista de Gestão Social e Ambiental, 18(4). https://doi.org/10.24857/rgsa.v18n4-131

Koay, K. Y., & Lim, W. M. (2025). Congruence effects in social media influencer marketing: The moderating role of wishful identification in online impulse buying intentions. Journal of Product and Brand Management, 34(3), 265–278. https://doi.org/10.1108/JPBM-09-2023-4709

Lee, Y. Y., Gan, C. L., & Liew, T. W. (2023). Do e-wallets trigger impulse purchases? An analysis of Malaysian Gen-Y and Gen-Z consumers. Journal of Marketing Analytics, 11(2), 244–261. https://doi.org/10.1057/s41270-022-00164-9

Li, L., Chen, X., & Zhu, P. (2024). How do e-commerce anchors' characteristics influence consumers' impulse buying? An emotional contagion perspective. Journal of Retailing and Consumer Services, 76, 103587. https://doi.org/10.1016/j.jretconser.2023.103587

Li, L., Kang, K., Zhao, A., & Feng, Y. (2023). The impact of social presence and facilitation factors on online consumers' impulse buying in live shopping – celebrity endorsement as a moderating factor. Information Technology and People, 36(6), 2611–2631. https://doi.org/10.1108/ITP-03-2021-0203

Li, M., Wang, Q., & Cao, Y. (2022). Understanding consumer online impulse buying in live streaming e-commerce: A stimulus-organism-response framework. International Journal of Environmental Research and Public Health, 19(7), Article 4378. https://doi.org/10.3390/ijerph19074378

Liu, Y., Li, H., & Hu, F. (2013). Website attributes in urging online impulse purchase: An empirical investigation on consumer perceptions. Decision Support Systems, 55(3), 829–837. https://doi.org/10.1016/j.dss.2013.04.001

Mehrabian, A., & Russell, J. A. (1974). An approach to environmental psychology. MIT Press.

Moghddam, H. A., Carlson, J., Wyllie, J., & Rahman, S. M. (2024). Scroll, stop, shop: Decoding impulsive buying in social commerce. Journal of Business Research, 182, Article 114776. https://doi.org/10.1016/j.jbusres.2024.114776

Ngo, T. T. A., Nguyen, H. L. T., Nguyen, H. P., Mai, H. T. A., Mai, T. H. T., & Hoang, P. L. (2024). A comprehensive study on factors influencing online impulse buying behavior: Evidence from Shopee video platform. Heliyon, 10, Article e35743. https://doi.org/10.1016/j.heliyon.2024.e35743

Ozen, H., & Engizek, N. (2014). Shopping online without thinking: Being emotional or rational? Asia Pacific Journal of Marketing and Logistics, 26(1), 78–93. https://doi.org/10.1108/APJML-06-2013-0066

Parboteeah, D. V., Valacich, J. S., & Wells, J. D. (2009). The influence of website characteristics on a consumer's urge to buy impulsively. Information Systems Research, 20(1), 60–78. https://doi.org/10.1287/isre.1070.0157

Rook, D. W. (1987). The buying impulse. Journal of Consumer Research, 14(2), 189–199. https://doi.org/10.1086/209105

Rook, D. W., & Fisher, R. J. (1995). Normative influences on impulsive buying behavior. Journal of Consumer Research, 22(3), 305–313. https://doi.org/10.1086/209452

Shamim, K., & Azam, M. (2024). The power of social media influencers: Unveiling the impact on consumers' impulse buying behaviour. Humanities and Social Sciences Communications, 11, Article 1461. https://doi.org/10.1057/s41599-024-03796-7

Shamim, K., & Islam, T. (2022). Digital influencer marketing: How message credibility and media credibility affect trust and impulsive buying. Journal of Global Scholars of Marketing Science, 32(4), 601–626. https://doi.org/10.1080/21639159.2022.2052342

Stern, H. (1962). The significance of impulse buying today. Journal of Marketing, 26(2), 59–62. https://doi.org/10.1177/002224296202600212

Sun, J., Li, T., & Sun, S. (2024). Factors affecting users' impulse purchases in online group buying: Online consumer reviews, countdowns and self-control. Asia Pacific Journal of Marketing and Logistics, 36(1), 224–240. https://doi.org/10.1108/APJML-07-2022-0560

Trivedi, J. P. (2021). Effect of influencer marketing on online impulse purchase: The mediating role of consumer-brand engagement. Journal of Electronic Commerce in Organizations, 19(3), 49–64. https://doi.org/10.4018/JECO.2021070104

Verhagen, T., & Van Dolen, W. (2011). The influence of online store beliefs on consumer online impulse buying: A model and empirical application. Information & Management, 48(8), 320–327. https://doi.org/10.1016/j.im.2011.08.001

Wells, J. D., Parboteeah, V., & Valacich, J. S. (2011). Online impulse buying: Understanding the interplay between consumer impulsiveness and website quality. Journal of the Association for Information Systems, 12(1), 32–56. https://doi.org/10.17705/1jais.00254

Wongkitrungrueng, A., & Assarut, N. (2020). The role of live streaming in building consumer trust and engagement with social commerce sellers. Journal of Business Research, 117, 543–556. https://doi.org/10.1016/j.jbusres.2018.08.032

Wu, I.-L., Chiu, M.-L., & Chen, K.-W. (2020). Defining the determinants of online impulse buying through a shopping process of integrating perceived risk, expectation-confirmation model, and flow theory issues. International Journal of Information Management, 52, Article 102099. https://doi.org/10.1016/j.ijinfomgt.2020.102099

Xiang, L., Zheng, X., Lee, M. K. O., & Zhao, D. (2016). Exploring consumers' impulse buying behavior on social commerce platform: The role of parasocial interaction. International Journal of Information Management, 36(3), 333–347. https://doi.org/10.1016/j.ijinfomgt.2015.11.002

Yang, F., Tang, J., Men, J., & Zheng, X. (2021). Consumer perceived value and impulse buying behavior on mobile commerce: The moderating effect of social influence. Journal of Retailing and Consumer Services, 63, Article 102683. https://doi.org/10.1016/j.jretconser.2021.102683

Zhang, K. Z. K., Xu, H., Zhao, S., & Yu, Y. (2018). Online reviews and impulse buying behavior: The role of browsing and impulsiveness. Internet Research, 28(3), 522–543. https://doi.org/10.1108/IntR-12-2016-0377

Zhang, X., Cheng, X., & Huang, X. (2023). "Oh, my God, buy it!" Investigating impulse buying behavior in live streaming commerce. International Journal of Human-Computer Interaction, 39(12), 2436–2449. https://doi.org/10.1080/10447318.2022.2076773

Zheng, X., Men, J., Yang, F., & Gong, X. (2019). Understanding impulse buying in mobile commerce: An investigation into hedonic and utilitarian browsing. International Journal of Information Management, 48, 151–160. https://doi.org/10.1016/j.ijinfomgt.2019.02.010