Service Quality, Tourist Satisfaction and Loyalty in Sustainable Nature Tourism Supporting the SDGs

Tiomy B Adi; Ayu Anggraini Tambunan; Erick Karunia

doi:10.61255/jeemba.v4i5.2097

Authors

Tiomy B Adi Universitas Amal Ilmiah Yapis Wamena, Indonesia
Ayu Anggraini Tambunan Universitas Amal Ilmiah Yapis Wamena, Indonesia
Erick Karunia Universitas Borneo Tarakan, Indonesia

DOI:

https://doi.org/10.61255/jeemba.v4i5.2097

Keywords:

Service quality, Tourist Satisfaction, Tourist Loyalty, Role of Local Communitie , SDGs

Abstract

Purpose – This study aims to examine the influence of service quality, tourist satisfaction, tourist loyalty, and the role of local communities on the achievement of the Sustainable Development Goals (SDGs) in the natural tourism sector of Jayawijaya Regency. The study emphasizes the importance of tourism development that contributes to economic, social, and environmental sustainability.

Design/methodology/approach – This study employed a quantitative approach using a survey method. Primary data were collected from 250 tourists who had visited natural tourism destinations in Jayawijaya Regency. The data were analyzed using multiple linear regression to examine the effects of the independent variables on SDG achievement.

Findings – The results indicate that service quality, tourist satisfaction, tourist loyalty, and the role of local communities have positive and significant effects on SDG achievement. Among these variables, the role of local communities has the strongest influence, highlighting the importance of community participation in supporting sustainable tourism development.

Originality/value – This study contributes to the sustainable tourism literature by integrating tourist-related factors and community participation into the analysis of SDG achievement. The findings provide practical implications for policymakers and tourism stakeholders in improving destination management, tourist experiences, visitor loyalty, and local community empowerment to support sustainable tourism development.

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