Green Entrepreneurship, Green Innovation, Green Finance, and Organisational Culture: Differential Effects on MSME Performance and Business Sustainability in Medan

Pasca Dwi Putra; Andri Zainal; Khairunnisa Harahap; Roza Thohiri; Muhammad Faisal Khadavi; Ivo Selvia Agusti; Fenny Afrida

doi:10.61255/jeemba.v4i5.1442

Authors

Pasca Dwi Putra Universitas Negeri Medan, Indonesia
Andri Zainal Universitas Negeri Medan, Indonesia
Khairunnisa Harahap Universitas Negeri Medan, Indonesia
Roza Thohiri Universitas Negeri Medan, Indonesia
Muhammad Faisal Khadavi Universiti Utara Malaysia, Malaysia
Ivo Selvia Agusti Universitas Negeri Medan, Indonesia
Fenny Afrida Sekolah Tinggi Ilmu Ekonomi Eka Prasetya, Indonesia

DOI:

https://doi.org/10.61255/jeemba.v4i5.1442

Keywords:

Green Entrepreneurship, Green Innovation, Green Finance, Organisational Culture, MSME Sustainability

Abstract

Purpose – This study examines the effects of green entrepreneurship, green innovation, green finance, and organisational culture on MSME performance and sustainability, while testing MSME performance as a mediating pathway.

Design/methodology/approach – A causal quantitative survey was conducted among 656 MSMEs in Medan, Indonesia, using non-probability mixed-frame sampling. The data were analysed using Partial Least Squares Structural Equation Modelling (PLS-SEM).

Findings – The findings reveal differential and contrasting effects of green practices. Green finance significantly improves MSME performance but reduces sustainability, while green entrepreneurship reduces performance but improves sustainability. Green innovation positively affects both outcomes, although its effect on performance is marginally significant. Organisational culture significantly enhances sustainability but has no significant effect on performance. MSME performance also has a significant negative effect on sustainability, indicating a potential trade-off between short-term performance and long-term sustainability.

Originality/Value – This study proposes a provisional Green Capability Trade-Off perspective, challenging the assumption that green practices universally generate win–win outcomes. It highlights the need to recognize the differentiated effects of green capabilities when designing strategies for sustainable MSME development.

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