Entrepreneurship Education and Social Media as Drivers of Entrepreneurial Interest: The Role of Motivation as a Mediator Variable

Abstract

This study explores the impact of entrepreneurship education and social media usage on entrepreneurial interest, with entrepreneurial motivation acting as a mediating variable among entrepreneurship students at FEB UNM. The research adopts a quantitative approach, utilizing a survey design with a questionnaire as the primary data collection tool. The study targets all entrepreneurship students at UNM, employing a proportional random sampling technique to ensure representative data collection. The findings of this research are expected to serve as valuable information for educators and lecturers, enabling them to better guide and support students in developing their entrepreneurial interests. The study highlights the importance of not only imparting knowledge but also fostering a deep interest in business management among students. This approach ensures that students are equipped not only with theoretical knowledge but also with the practical skills necessary to start and grow their own businesses. The results emphasize the crucial role of motivation in bridging the gap between education, social media, and entrepreneurial success, providing insights for enhancing educational practices to inspire future entrepreneurs.